How Pictory 3 works
Pictory 3 is our brand new Agentic Video creation and editing tool. Start with an idea, approved script, source files, or URLs. Pickford guides you through setup, prepares the script and scenes, and creates a preview. Use chat to request changes or open the editor for detailed scene edits. Generate the final video when you are ready to download it.
Create your first video
On the home page, describe the topic, audience, purpose, and desired length in the agent input. Add any source files or URLs.
Answer the setup questions. Choose the voiceover, visual sources, aspect ratio, layout preset, and brand kit as prompted.
Review the setup summary and select Create script.
Read each scene and check its proposed visuals. Correct the story before generating the preview.
Generate the preview and play it from beginning to end.
Ask Pickford for refinements, or select Open in editor for direct edits.
Wait for edits to save, apply outstanding voiceover changes, and use Generate video to create the downloadable file.
Example prompt
Create a 60-second onboarding video for new sales hires about preparing for a discovery call. Use a friendly tone, horizontal format, stock visuals, and an AI voice. End with a reminder to review the account notes.
Create without spoken narration
Ask for a silent or music-led video with short on-screen text, then choose No voiceover. Preview each scene to check reading time. A video visual can contain its own audio, so check clip sound as well if you want the result to be fully silent.
If you used Pictory 2
Pictory 3 allows you to finetune your videos. In the editor, select a scene, then open the panel you need: Story, Visuals, Avatars, Audio, Text, Elements, Styles, or Branding. Story text is what the voice speaks. Captions follow narration, while decorative titles are separate text. Open existing projects from Projects and use the editing experience available for that project. Older videos created in Pictory 2 cannot be opened in Pictory 3.